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Corporate

SoCap Al Fresco

  • Drive Business Forward

INSIGHTS

Our understanding was that the space needed to reflect SOCAP's core values of innovation, collaboration, and sustainability. We recognized the importance of a layout that encouraged organic networking while providing structured areas for formal discussions. The setting had to be both inspiring and functional, encouraging attendees to engage with the surroundings and each other.

CHALLENGES

The primary challenge was to transform an expansive outdoor area into a multifunctional space conducive to the ethos of SOCAP. It needed to facilitate meaningful interactions while withstanding the unpredictability of open-air events. Another challenge was ensuring the design resonated with the social and environmental consciousness that SOCAP embodies.

SOCAP23, hosted in the vibrant greenery of San Francisco's Yerba Buena Center for the Arts, reimagined an open-air arena for progressive dialogue. This al fresco setting was tailored for networking, insightful fireside chats, and interactive engagement, against a panorama of urban sophistication and artistic installations.

HIGHLIGHTS

Thematic Arches: Bright, welcoming arches that served as both navigational aids and visual symbols of SOCAP's bridging of global perspectives. Interactive Spaces: Designed for versatility, they ranged from tech-enabled kiosks for dynamic presentations to serene spots for contemplative dialogue. Eco-conscious Design: Use of sustainable materials and living décor that doubled as seating, aligning with environmental values. Lighting and Ambiance: Strategically placed lighting that


not only illuminated the venue but also highlighted key design features, extending the venue's usability into the evening hours. The final design not only captured the essence of SOCAP's mission but also created a memorable space that encouraged lasting connections and the exchange of groundbreaking ideas.

SOLUTIONS

To address these needs, we curated a variety of zones with distinct functions, marked by bold archways and themed installations that fostered a flow of conversation. Modular seating arrangements were interspersed with interactive stations, allowing for both planned and spontaneous interactions. Durable materials and structures were selected to ensure the setup remained inviting and intact throughout the event.

Let’s get social

Connect, create, celebrate: #BlueprintVibes