As one of the largest cyber security conferences in the world, the RSA Conference’s mission is to connect the people in this industry with relevant insights that empower them to stay ahead of cyber threats, learn the latest trends and innovations. The prestigious conference hosted a record number of more than 43,000 attendees along with 700 keynote speakers, peer-to-peer sessions, track sessions, tutorials and seminars.
From concept to completion, Blueprint Studios executed an intricate yet efficient strategy based on the concept of a cyber security cloud Platform representing full coverage, complete protection solutions via a variety of visual cues. Infusing the vast space with an energetic, productivity-sparking environment, the Blueprint Studios team suspended 35 three and four foot colorful cubes from the ceiling, recreating the cloud. Thanks to prominent positioning the chromatic cube cloud was visible from every angle as attendees arrived at the show. It was the most colorful and different booth in the show. Wood floors in corresponding primary colors carried the vibrant palette through every element and shaggy green grass theater style space drove the grassroots theme home. For in-booth presentations, the brightly colored wood demo displays reinforced the concept of accessible, down to earth cyber security. The informal, casual yet productive philosophy of Silicon Valley carried through to every detail, from the classroom to boardroom inspired whiteboards to the cutting edge digital displays.